ALIZZZ PIERDO EL SENTIDO — SABOTAGE® Propaganda

ALIZZZ
Pierdo el Sentido

Creative Direction. Graphic Design. Strategy. Production

A story starring the Spanish artist and Grammy winner ALIZZZ, where we saw the love relationship between this television salesman and one of the camera operators on his programme.

We were in charge of promo campaign and the art direction and the creation of the products being advertised, devising the graphic universe and carrying out its production for the music video props.

THE PROMO CAMPAIGN.
How to expand the storytelling.
We brought the story to reality. We bring the narrative to reality and we ask ourselves :
If it's a product sales channel, shouldn't it have an ecommerce? OK, let’s do it.

We created a website where you could "BUY" these products advertised in the music video, although in reality you were doing the pre save of the song in an original way.