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AROA FERNÁNDEZ. Metales de la Maya Creative Direction. Graphic Design. Production Aroa Fernández is a singer who is mixing her flamenco voice with UK garage, acid house, or breakbeat sounds. What a blast, huh?

We need to come up with a concept that inspires the essence of flamenco culture. We revolve around gold, silver, and all the metals that signify something on the streets. We landed on a place where metals are the main characters: pawnshops.

So, the album revolves around the stories of metals that are sold and bought in these places. Starting with the title: “The Maya Metals.”
 The objects that people sell in the pawnshop become the main characters in the lyrics of the songs. Aroa adorns her hair with these treasures and conveys their stories through her music.

This visual universe helped us to continue telling the story in any of its formats, such as this flyer for a show. NEXT STORY

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