FLAMA, Smash Everybody
Visual/Concept Direction. Graphic Design. Video commission.
FLAMA, Smash Everybody is the smash burgers brand of the renowned rapper and freestyler and champion BNET (YUMMY-YUMMY!) The advertising agency AFTER and its creative team commissioned us to create a groundbreaking visual universe with the aim of making FLAMA a recognisable brand.
We created those codes and continued the narrative with a campaign video starring BNET, which perfectly expressed what FLAMA stands for and how tasty they are.
.The launch campaign featured video capsules where BNET explained its creative process for thinking up the flavours, names and ingredients of the burgers.