El Juguete De Tu Muñeca
Creative Direction. Graphic Design. Production
Kaydy Cain is one of the main artists in the Spanish urban music scene and wanted to create an action toy based on himself. So we started to develop the idea...
We build up a narrative around the toy itself, a world that would allow us to play a lot. We finally reached the concept:
El Juguete de tu Muñeca (in English, it’d be something like Your Baby’s Toy), which would also be the new album title.
To start building the narrative of our story, “Si no me das tu corazón te lo robo”, set in the factory where the actiopn figure was made.
El Juguete de Tu Muñeca is Honey Money Entertainment’s most awaited product, the company that started as Kaydy Cain record label and works nowadays on developing entertainment products based on the artist’s universe.
This action figure comes with accessories to get a fire outfit and some instructions explaining how to play step by step with Kaydy.
We produced and sold 69 units for the fastest fans.
When you become famous, you get invited to the top shows of the moments: Ibai Llanos interviews him for the first time in his show Hoy No Se Sale, David Broncano invites him to La Resistencia (for this moment, we created a special accessory: a tennis racket), Lorena Castell from Vodafone Yu, Amarna Miller from Este es el Mood and Highxtar Magazine.
Before launching the full album, we had a surprise in store. In the App Store and Google Play: Reggaeton Salvation, a video game that you had to finish to be able to listen to the last song of the album. Kaydy Cain’s fans couldn’t wait to listen so the video game become number one in downloads that day (+35.000 ). Do you wanna play?
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Creative Direction, Production
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