REEBOK KINETICA X BILLIONAIRE BOYS CLUB
Creative Direction. Graphic Design.
It's a UFO? Nope, it's a collaboration between Reebok and Billionaire Boys Club.
We wanted to take the concept of the shoe itself and take it a step further. We created several planetary surfaces where this model could coexist.
It was a meticulous work of craft and we also wanted the viewer to be able to see the set created by being part of the photograph and giving a glimpse of "the real thing".
Thanks to our friends KIWI BRAVO to make it possible.